When it comes to sporting goods, outdoor gear, and family entertainment in Lincoln, Nebraska, Scheels Lincoln NE stands out as an unparalleled shopping destination. Known for its wide selection of high-quality products and engaging in-store experiences, Scheels has built a solid reputation in the community. From top-tier sporting equipment to trendy athletic apparel, and an array of fun activities for all ages, Scheels is not just a store—it’s a one-stop destination for sports enthusiasts, outdoor lovers, and families.
In this article, we will explore the key features of Scheels Lincoln NE, what sets it apart from other stores, and why it has become a must-visit spot in Nebraska. Whether you’re looking to buy the latest fitness gear or seeking a unique outing with your family, Scheels offers an impressive range of experiences under one roof.
What Is Scheels?
Scheels is a chain of sporting goods and entertainment stores that originated in North Dakota and has expanded to over 30 locations across the United States. Scheels Lincoln NE is a massive 220,000-square-foot store, making it one of the largest sporting goods stores in the region. Known for offering an extensive variety of products and in-store attractions, Scheels caters to a wide audience, from professional athletes to hobbyists and families looking for a fun day out.
One of the store’s distinguishing features is its focus on providing high-quality products and customer service, which has earned it a loyal customer base. From camping gear to fishing rods, fitness apparel to licensed sports memorabilia, Scheels has something for everyone.
Product Range at Scheels Lincoln NE
Scheels Lincoln NE is well-known for its expansive selection of products. When visiting, you’ll find everything from sports equipment to outdoor adventure gear and beyond. Here’s a breakdown of some of the key product categories:
1. Sporting Goods
Scheels carries a comprehensive range of sporting goods, including equipment for sports like basketball, baseball, soccer, football, golf, and more. Whether you’re a seasoned athlete or just picking up a new hobby, the store’s knowledgeable staff can assist in finding the right gear. Top brands like Nike, Under Armour, and Adidas are well-represented, ensuring customers have access to the best in athletic performance.
2. Outdoor Gear
Outdoor enthusiasts will be thrilled with the variety of gear available at Scheels. From hiking boots to kayaks, Scheels Lincoln NE has everything an adventurer could need. The store stocks top brands like Columbia, The North Face, and Patagonia, making it a trusted destination for both novice campers and experienced trekkers. Additionally, hunting and fishing enthusiasts will find a wide array of equipment and accessories for their next expedition.
3. Fitness and Wellness
For those focused on personal fitness, Scheels Lincoln NE has a vast range of equipment and apparel. Whether you need a new pair of running shoes, yoga mats, or weights for your home gym, Scheels offers a selection from brands like Brooks, Asics, and Fitbit. Their inventory covers everything from strength training gear to apparel suitable for various fitness activities.
4. Apparel and Footwear
Scheels Lincoln NE boasts an impressive collection of activewear and casual clothing for both men and women. Shoppers will find the latest trends in athletic apparel, making it easy to look stylish while staying comfortable. Popular brands like Nike, Lululemon, and Reebok are stocked at the store, alongside seasonal clothing options that cater to the ever-changing Nebraska weather.
5. Licensed Sports Merchandise
Fans of professional and college sports will find a treasure trove of licensed merchandise at Scheels Lincoln NE. From jerseys to hats, signed memorabilia, and more, the store has something for every fan. Whether you support local college teams or follow national leagues like the NFL, NBA, or MLB, Scheels offers a great selection of officially licensed items.
In-Store Attractions at Scheels Lincoln NE
One of the reasons Scheels Lincoln NE stands out from other sporting goods stores is its in-store attractions. These fun and interactive features make it a popular destination not just for shopping, but also for entertainment. Here are a few of the unique attractions you can expect:
1. Indoor Ferris Wheel
The indoor Ferris wheel is undoubtedly the most iconic feature of Scheels Lincoln NE. Located in the center of the store, it stands tall at 65 feet and provides riders with a fun and scenic view of the store’s vast interior. This family-friendly ride is one of the reasons families love visiting Scheels, as it adds an element of excitement to the shopping experience.
2. Wildlife Mountain Display
Scheels is home to a stunning Wildlife Mountain, which showcases an array of life-size animal exhibits. This attraction is not only visually striking but also educational, offering visitors a glimpse into various wildlife species. The display is a hit with kids and adults alike, as it adds an element of adventure and discovery to the visit.
3. Aquariums
In addition to the Wildlife Mountain, Scheels Lincoln NE features beautiful aquariums filled with a variety of freshwater fish. These aquariums are a peaceful retreat within the store and give visitors a chance to pause and enjoy the beauty of aquatic life.
4. Arcade and Interactive Games
Scheels offers a variety of interactive games and an arcade, providing entertainment for younger visitors. With activities like shooting simulators, this area offers fun for the entire family and enhances the overall shopping experience.
Why Scheels Lincoln NE Is a Must-Visit
Several aspects set Scheels Lincoln NE apart from the average sporting goods store. While its expansive product range is certainly a draw, it’s the overall experience that makes it a must-visit destination in Lincoln. The combination of shopping, family-friendly attractions, and a commitment to high-quality service ensures every visit is both productive and enjoyable.
1. A Family-Friendly Environment
Scheels offers an atmosphere that is welcoming to families, making it an ideal outing for parents with kids. With the Ferris wheel, aquariums, wildlife displays, and arcade games, there’s something to keep every family member entertained. This blend of shopping and fun sets Scheels apart from other retail environments in Lincoln.
2. Excellent Customer Service
Scheels is renowned for its excellent customer service. The knowledgeable and friendly staff are always available to assist, offering advice on the best products to meet individual needs. Whether you’re a seasoned athlete or a novice looking to pick up a new hobby, the expertise available at Scheels ensures you find the perfect product every time.
3. Community-Oriented
Beyond being a store, Scheels Lincoln NE actively participates in local community events and supports charitable causes. Their involvement in community initiatives reinforces their commitment to Lincoln and makes them a respected local business.
Plan Your Visit to Scheels Lincoln NE
Located at 2960 Pine Lake Road, Scheels Lincoln NE is easily accessible and offers ample parking for visitors. The store’s convenient location and impressive size make it a go-to destination for shoppers in the Lincoln area.
Whether you’re in search of the latest sporting gear, need to outfit yourself for an outdoor adventure, or are looking for a unique family outing, Scheels Lincoln NE has something for everyone. Plan your visit today and discover why it’s considered Nebraska’s premier sporting goods store.
Scheels Lincoln NE is more than just a retail store—it’s an experience. From its vast product selection to the memorable in-store attractions, this is a destination that blends shopping with entertainment. Whether you’re an athlete, an outdoor enthusiast, or a family looking for a fun day out, Scheels has it all. The next time you find yourself in Lincoln, Nebraska, make sure to add Scheels Lincoln NE to your itinerary.
